«Fashion passes, style remains,» these words belong to Coco Chanel. By choosing a specific clothing and makeup style, a woman can follow fashion changes as much as she wants, while still preserving her own style. Stylists distinguish the following main styles: classic, business, «Chanel,» romantic, sporty, avant-garde, folklore, fantasy, diffuse, and «Glamour» style. Each of these styles has its own characteristics


“Fashion passes, style remains.” Those iconic words from Coco Chanel continue to echo through dressing rooms, runways, and Instagram feeds across the world. Trends come and go at lightning speed — one minute it’s low-rise jeans, the next it’s oversized tailoring — but true style? That’s something far deeper.
Chanel understood something that still feels revolutionary: a woman doesn’t have to chase every trend to stay relevant. By choosing a clothing and makeup style that reflects who she truly is, she can embrace fashion’s evolution without losing herself in the process.
Stylists typically distinguish several main style directions — and each one carries its own unique energy, personality, and power.
Classic Style
Classic style is timeless. Think clean lines, neutral colors, tailored silhouettes, and effortless polish. A structured blazer, a crisp white shirt, a little black dress — these pieces never feel outdated. Makeup is understated: flawless skin, soft eyeliner, neutral lips.
This is the style of someone who values elegance over extravagance. It whispers confidence rather than shouting for attention.
Business Style
Often overlapping with classic, business style is sharper and more structured. Pencil skirts, tailored suits, closed-toe pumps, and minimalist accessories dominate the look. The goal is professionalism and authority.
Makeup here is refined and neat — defined brows, subtle contour, muted lip colors. It communicates ambition, discipline, and control.
Chanel Style
Inspired directly by Coco Chanel herself, this style blends comfort and sophistication. Tweed jackets, quilted handbags, pearls, monochrome palettes — it’s luxury without excess.
The “Chanel” aesthetic is about balance: masculine tailoring softened with feminine detail. Makeup remains elegant and natural, focusing on radiant skin and classic red or rose-toned lips.
It’s proof that simplicity can be unforgettable.
Romantic Style
Softness defines romantic style. Flowing fabrics, lace, ruffles, floral prints, and pastel shades create an ethereal, delicate effect. Silhouettes are fluid rather than structured.
Makeup leans toward rosy cheeks, glossy lips, and gentle eye looks. The romantic woman embraces femininity fully — graceful, dreamy, and emotionally expressive.
Sporty Style
Comfort meets confidence in sporty style. Think sneakers, hoodies, leggings, oversized jackets, and breathable fabrics. The emphasis is on functionality and movement.
Makeup is minimal or even barely there. Hair is often natural, effortless. It reflects a dynamic, energetic personality — someone always on the go but still effortlessly cool.
Avant-Garde Style
For those who refuse to blend in, avant-garde style breaks rules. Unexpected silhouettes, bold textures, asymmetry, dramatic makeup, and statement accessories define this look.
It’s experimental and artistic. This style isn’t about fitting in — it’s about redefining what fashion can be.
Folklore Style
Inspired by cultural traditions and heritage, folklore style incorporates embroidery, ethnic patterns, handcrafted accessories, and natural fabrics.
Makeup is often warm and earthy, enhancing natural beauty rather than overpowering it. It’s expressive, rooted, and deeply connected to identity.
Fantasy Style
Fantasy style pushes creativity to its limits. Dramatic gowns, unconventional materials, theatrical makeup, and bold color combinations make this aesthetic almost cinematic.
It’s for those who see fashion as storytelling — who dress not just for the day, but for a mood, a dream, a world of their own creation.
Diffuse Style
Diffuse style is all about mixing elements from different directions. A classic blazer with ripped jeans. Sporty sneakers paired with a romantic dress. It’s eclectic but intentional.
This style reflects modern individuality — refusing to be boxed into one category.
Glamour Style
Finally, glamour is pure drama. Shimmering fabrics, figure-hugging silhouettes, high heels, bold makeup, glossy hair — everything is designed to stand out.
Red lips, smoky eyes, statement jewelry. Glamour celebrates visibility and confidence without apology.